Market Analysis

Demographics

Primary Market: Middle aged, high income earning families

• High discretionary income
• These families like to travel often, but do not want to own/invest in a property at this time
• Great for highly active families because of skiing, golfing, hunting, hiking, horseback riding, mountain biking, etc.
• Good for families looking for relaxation because of proximity to shopping, spas, dining, scenic views, etc. 

Secondary Market: Young, high income earning professionals

• High discretionary income
• These individuals like to travel with groups of friends, and want to have financial flexibility to travel
• Great for groups of young couples looking for a week's escape

According to the graph below, our primary and secondary markets match the demographics of the area. This will allow our renters to become more easily acclimated to the area, increasing the marketability of the property to our target markets, therefore bolstering our earnings potential.

Population

Age

Total: 9,706               Households: 4,085               Median Age: 32.4

Economics
Based off of historical and current business trends, common industries represented in the area include:

• Tourism
• Dining
• Healthcare
• Shopping
• Hotels/Lodging
• Museums/Art
• Ski Resorts

Workforce

White Collar

Blue Collar

Number of Workers

The workforce in this area consists predominately of white collar professionals, who account for 76% of the population. These white collar professionals account for most of the area's revenue. Approximately half of the population is over 25 and hold a bachelor's or graduate degree, and more than three in four have attended college. This segment of the population are employed in various jobs, including management, finance, computer, sales, and office/administrative support. The Labor Force participation rate is above 73%.

 Income by dollar range (Median Income: $69,779)

 In Thousand of Dollars

 Households

Psychographics

They are young and mobile with growing consumer clout. Those who rent hold renter’s insurance policies. They rely on cell phones and e-mail to stay in touch. They go online
to download videos and music, track their investments, and shop for items, including personal computers and software. They own laptops, video game systems, and digital camcorders.

They love to travel abroad and in the United States often. They play video games, visit theme parks, jog, and swim. They read computer, science, and technology magazines and
listen to alternative, public-all-talk, and sports radio. They eat out at Cheesecake Factory and Chili’s Grill and Bar. They shop for groceries at stores such as Publix and Albertson’s.